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lecture: Bait and don't switch: Using FOSS4G to attract bright young talent

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In Norway, the demand for technical talent in our field far outstrips the supply, so when you want to recruit the best, you have to sink your teeth in them at an early stage. Since 2010, Norkart has run a summer internship program where we assign students projects with a lot of freedom in how to reach their goals, and encourage them to explore new technologies. Unsurprisingly, this often means a lot of Open Source software! Some projects end up as writeoffs, some have modest returns, and one has even made a 1000% return on investment... This talk aims to show how the program has recruited good talent, enchanced our image, and given us new impulses that have changed our corporate culture and led to an expansion of our market offerings.